Thursday, February 21, 2013

Cherry Creek Shopping Center Shares Why They Support the Breakfast of Champions

For Nick LeMasters, General Manager of the Cherry Creek Shopping Center, it’s not about the money, it’s all about the mission.  As an annual sponsor of the Mile High Red Cross Breakfast of Champions, LeMasters says it’s “a wonderful way to recognize the selfless acts of others.”

The Breakfast of Champions showcases stories of individuals, teams, and even animals that have displayed courage and compassion, often acting in lifesaving capacities in emergency situations. This year’s event takes place at 7:30 a.m. on March 8 at the Hyatt Regency Denver, and Nick LeMasters says that he has “personally found the Breakfast of Champions to be one of the most uplifting events that I attend all year.”

LeMasters’ exposure to the Red Cross actually began many years ago as a teenager in Napa: a devastating fire in the valley destroyed valuable property, displaced residents and severely disrupted the local economy.  Working in a store that matched vouchers provided by the Red Cross, LeMasters witnessed how important providing basic essentials could be to those in need.

Later in Denver, he served for six years on the Board of Directors for the Red Cross Mile High Chapter, providing additional leadership for the organization as Chapter Chair in 2008-2009.   LeMasters is passionate about supporting the Red Cross because “nobody does what the Red Cross does.”  Among many local, non-profit organizations he says, “they stand alone in their ability to respond to disasters.”

LeMasters points out “we often think about disasters as the next tornado, the next flood, the next hurricane.  But you know, when someone’s house burns down, that’s their Katrina.”  And the Red Cross is there, providing shelter, food, clothes, support…."it’s just extraordinary," he continues.

As Chapter Board Chair for Red Cross, LeMasters helped procure a $5 million grant for the statewide Preparedness Program, a feat that led to being named “Volunteer Fund Raiser of the Year” by the Mile High Chapter in September 2010.  In addition, he brought security teams from malls throughout the Front Range to Cherry Creek Shopping Center so they could learn about this important Red Cross program that assists businesses evaluate their preparedness for emergencies.

On March 8, look for the corporate table at the Breakfast of Champions sponsored by the Cherry Creek Shopping Center.  Say hello to Nick LeMasters and his Marketing & Sponsorship Director, Dave Dixon.  They are hosting a group of people “who might have an interest in perhaps donating time, talent or even treasure to the Red Cross.”  Take a minute to thank him for all that he has done for the organization and all that he still hopes to do!

For more information about participating in the Breakfast of Champions on March 8, 2013, visit:

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