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Wednesday, November 27, 2013

Your Holiday Shopping Can Help with Disaster Recovery

Manitou Avenue in Manitou Springs, one of the
communities impacted by the floods.
Photo courtesy of Wikimedia Commons.
It's always important for communities to invest in local business, and since its inception in 2010, Small Business Saturday has been one way to do that. Small Business Saturday encourages people to check off their holiday lists at the unique, local brick-and-mortar shops that lend personality to their streets and keep the money close to home.

This year, Small Business Saturday is a great opportunity for Coloradans to stand behind their
recovering businesses. The wildfires and floods that affected more than a dozen communities in
our state cost many businesses significantly in both damage and lost revenue. Our communities
are hard at work on recovering physically, emotionally and economically – and you can help!

One of the easiest ways to contribute to their recovery is to buy goods and services in local establishments in disaster-affected communities. On Saturday, Nov. 30, go shop at local businesses in Manitou Springs, Estes Park, Loveland, Evans, Lyons, Colorado Springs, Larimer County – or any of the small towns you’ve seen in devastating coverage on the news.

According to the Small Business Administration, about 70 percent of all businesses are considered small businesses, and they also make up for 68 percent of all jobs created.

You do three important things when you patronize a small business in a disaster-affected area:

1. You help a shop keep its doors open so that it can continue adding value to its street, its neighborhood and its town.

2. You help ensure jobs and wages for the shop’s employees.

3. You inject life into a recovery cycle that keeps on growing: if local employees have jobs and wages, they, in turn, have income that they can spend to support other shops and businesses, paving the way for a thriving commercial community. Additionally, the tax revenue provided by sales tax and business property taxes support the local government’s ability to continue providing vital services and community rebuilding.

Approximately 40 percent of small businesses affected by natural disasters never reopen. Don’t let the places you love become part of this figure. This Small Business Saturday, we urge you to support those businesses still working to recover in disaster-affected areas. Help keep those shops among the 60 percent who survive – and thrive!

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